Why New Launches in the Core Central Region (CCR) Are 2025’s Smart Money Move: A Data-Driven Analysis

Introduction

Singapore’s Core Central Region (CCR) is set to experience a surge in new property launches in 2025. With market dynamics shifting and recent trends signaling undervaluation, investors and homebuyers alike are eyeing CCR as a high-potential market. This article will explore data-driven insights on why CCR is becoming an attractive investment, the sector rotation effect, and the implications of Singapore’s recentralization strategy.

The Shift from Decentralization to Recentralization

Since the 1991 Concept Plan, Singapore’s government has focused on decentralizing economic activity to regional hubs such as Tampines, Jurong, and Woodlands. While this strategy led to strong property appreciation in these areas, URA is now emphasizing recentralization—bringing more homes into the city.

Key Data:

• 303% price growth in Tampines since decentralization began.

• 186% price growth in Jurong over the same period.

• New residential enclaves planned for Marina South, Zion Road, and River Valley, signaling strong investment potential in CCR.

The Sector Rotation Effect: Why CCR Prices Are Poised to Rebound

Historically, market cycles show that when CCR properties become undervalued relative to other regions, they experience strong price rebounds. The CCR vs. RCR price gap is now at an all-time low of 2.75%, a signal that CCR prices may soon outperform RCR properties.

Supporting Data:

• In 1998, when the CCR-RCR gap was at a similar low (22.2%), CCR outperformed RCR by 2.2X over the next 9 years.

• Similarly, when the CCR-OCR gap was at 53.2% in 1998, CCR outperformed OCR by 4.6X over 9 years.

• The current CCR-OCR gap is now at an all-time low of 22.8%, indicating another potential upswing.

High-Potential CCR Projects in 2025

Several new launches in prime CCR locations are set to benefit from these trends. Key developments include:

• One Marina Gardens (Marina South)

• Zion Road Parcels A & B (River Valley)

• Upper House (Holland Drive)

• Robertson Opus (Robertson Quay)

• Sophia Road Residences (Mount Sophia)

These projects are expected to attract strong demand due to their prime locations and the ongoing transformation of the city center.

Investment Outlook: Why CCR Offers a “Spring-Recoil” Effect

Current market conditions suggest that CCR prices are compressed, much like a spring waiting to recoil. The combination of:

• Historically low valuations relative to RCR and OCR

• Strong demand from local and foreign buyers

• Government-driven initiatives for central housing

…all contribute to a high probability of price appreciation in the coming years.

Conclusion

For investors looking for undervalued opportunities with strong upside potential, CCR is positioned as a prime investment sector in 2025. With recentralization efforts, low relative pricing, and sector rotation effects, early movers stand to gain significantly.

If you're considering investing in Singapore real estate, keeping an eye on upcoming CCR launches could be the key to maximizing returns.

Source: Navis, Mar 2025